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Media: The Star Online


Section: News

CIMB Foundation brought festive joy through its Baju Raya programme, which benefited 250 underprivileged children from nine children’s homes.


In line with the #KitaJagaKita community spirit, this programme was aimed at providing much-needed financial support to children’s homes, which continue to be impacted by the Covid-19 pandemic.


Each year, CIMB Foundation – the corporate social responsibility arm of CIMB Group – takes a group of underprivileged children Raya shopping so they can look their best during the celebration.


This year, however, the new clothes and other festive goodies were sent directly to the homes due to the pandemic and movement control order.


The beneficiaries were three homes in Selangor, one in Kuala Lumpur and five in Melaka.


They included Persatuan Kebajikan Anak Kami in Kuala Lumpur, Pertubuhan Kebajikan Anak-Anak Yatim dan Miskin Sabak Bernam Selangor, and Pertubuhan Kebajikan Anak-Anak Yatim Islam Daerah Jasin in Melaka.


CIMB Group chief sustainability officer and CIMB Foundation chief executive officer Rafe Haneef said, “In line with CIMB Foundation’s key impact pillar of Health and Community Well-being, we are happy to spread some festive cheer among the underprivileged by providing baju raya and other forms of assistance.




“We hope our contributions will help ease their burden during this period. We wish them all a wonderful Hari Raya Aidilfitri, ” he added.


Besides this initiative, CIMB Foundation also provided 500 portions of bubur lambuk to families at PPR Lembah Subang 1 during its 20/20 Perfect Vision Programme.


The foundation’s eye screening programme for children in underserved communities has so far benefited some 1,000 youngsters, with more than 300 in the area receiving free glasses.



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