Shaping Future Malaysian Leaders Across Universities in Malaysia
Launched in Malaysia in 2016, Be$MART is our flagship financial literacy initiative designed for university and college students, equipping them with essential financial planning skills. Delivered as a just-in-time programme, it engages youth at a pivotal transition point as they prepare to enter the workforce. Through engaging, interactive workshops, the programme equips participants with practical skills in budgeting, saving, investing, debt management, financial protection and fraud awareness.
Over the years, the programme has reached more than 23,000 students, including over 2,000 individuals across seven cohorts in 2025.
Be$MART was also replicated in Indonesia as a dedicated financial literacy programme for CIMB Niaga’s local university scholarship awardees. 41 awardees from 22 universities participated in the Be$MART Advance Level programme, which introduced investment concepts and money-laundering awareness, with support from the Indonesian Financial Transaction Reports and Analysis Center. Meanwhile, 42 awardees from 21 universities joined the Be$MART Basic Level programme, focusing on future financial planning and an introduction to the financial services industry.
To update Our Programmes into CIMB Foundation Website