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Media: Borneo Post (KK)


Section: Business

KUALA LUMPUR: CIMB Bank Bhd (CIMB) has partnered with the Royal Malaysian Police Kuala Lumpur (PDRM KL) on an Anti-Scam Campaign to raise awareness on various common scams, which this year occurred through 1,000 cases with losses amounting to RM72 million within the Klang Valley alone.


The campaign with the theme "Beware, Be Aware, Stop the Scammers" is supported by CIMB Foundation, the CSR arm of CIMB Group.


The PDRM-CIMB Anti-Scam Campaign was officiated by CP Datuk Seri Mazlan Lazim of Kuala Lumpur Police Contingent and Tengku Datuk Sri Zafrul Aziz, Group CEO of CIMB Group.


It was witnessed by CIMB Foundation chief executive officer Datuk Hamidah Naziadin, CIMB Group chief compliance officer Kwan Keen Yew, Kuala Lumpur Police Contingent deputy chief police officer Datuk Zainuddin Yaacob, PDRM head of Crime Prevention and Community Safety Division Datuk Azman Ayob and and Kuala Lumpur Police Contingent head of Commercial Crime Investigation Department Mohd Luthfi Ismail Abdullah.


Mazlan said "Continued efforts have been taken by the Police in providing reminders and raising awareness to the public on the threats and dangers of scam. Today we are joined by CIMB to enhance the effort and work hand in glove to deliver this important message to the public not to be duped by these scams, as the old adage says, prevention is better than cure."


Zafrul commented, "CIMB takes its corporate citizenship seriously, and we are pleased to partner with PDRM KL to raise public awareness on these scams.


"This is the first of many future CIMB-PDRM collaborations, through which we are also indirectly contributing towards Malaysians'financial well-being. We can never over-educate the public on scams, given that many victims have lost their life savings or retirement funds to scammers.


"As continuous education is key to prevent the public from becoming victims or money mules, CIMB Bank has also started a similar-themed sixmonth awareness campaign for its customers."


Based on statistics, the public often fall prey to too-good-to-be-true loan offers, threats of legal action on non-existent crimes, or even fake love interest.


All these and other scams were showcased at the PDRM-CIMB Anti-Scam Campaign, which also featured panel sessions on scam detection and prevention, as well as information booths by the Royal Malaysian Police.


Around 600 members of the public - ranging from civil society leaders, police officers, high school principals, and university students - attended the launch.